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The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer
| Author: |
Harris, Jason |
| Binding: |
Hardcover
|
| List Price: | $37.00 |
| Our Price: | $5.06 $2.75 CAD |
| Qty Avail: | 3 |
| ISBN: | 9781984822567 |
| Publisher: | Currency |
| Language: | English |
| Page Count: | 291 |
| Publication Date: | 9/10/2019 |
| Size: | 8.66" l x 5.31" w x 1.21" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Business & Economics | Marketing |
| Business & Economics | Negotiating |
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
