-
Browse
- Browse All Books
-
Categories
- Biography & Autobiography
- Children
- Fiction
- Puzzles and Activity Sets
- Religion & Spirituality
- Young Adult Fiction
- shop all categories
-
Bestsellers
- Book Depot Bestsellers
- Nonfiction Bestsellers
- Fiction Bestsellers
- Picture Book Bestsellers
- Board Book Bestsellers
- shop all bestsellers
- Back-to-School
- Christmas
- Easter
- Father's Day
- Halloween
- Mother's Day
- St. Patrick's Day
- Thanksgiving and Entertaining
- Valentine's Day
- Black Literature
- Celebrity Book Club Picks
- Indigenous Literature
- Judaica
- Large Print
- Latin@ Literature
- STEM & STEAM Titles
-
Retailer/Bookseller
-
We offer the vast selection of titles, competitive prices, and fast processing times that you are looking for in a book supplier. Our large inventory of high-margin bargain books is up to 90% off the list price and easily browsable on our website —so you can stock the product your customers want, decrease your purchasing time, and improve your bottom line!
start browsing -
- Bestsellers
- Indie Bookstore Bestsellers
- Fiction Bestsellers
- Book Depot Bestsellers
- shop all bestsellers
- Testimonials
- Powell's Books
- view all testimonials
- Resources
- Knowledge Center
- Customer Service
-
-
Library/Educational
-
With our large selection of high-interest titles, we can help you stock your classroom, library, or reading programs with great books up to 90% off the list price! Our unbeatable prices, paired with an easy-to-use website and knowledgeable sales team, make us an invaluable resource to help you provide excellent reading experiences for all ages—all while keeping your budget firmly in check.
how we can help -
- Testimonials
- Salt Lake County Library Services
- Carnegie-Stout Public Library
- Manheim Township Public Library
- view all testimonials
- Resources
- Knowledge Center
- Customer Service
-
-
Nonprofit
-
When running a book program or giveaway on a limited budget, we understand the challenges you can face finding high quality, low-cost books. With our large selection of titles up to 90% off the list price, we can help stretch your budget further by getting more books into more hands for less!
start browsing -
- Bestsellers
- Nonprofit Bestsellers
- Children's Bestsellers
- Book Depot Bestsellers
- shop all bestsellers
- Resources
- Knowledge Center
- Customer Service
-
Show Me the Money!: How to Make Money from Sports Marketing
| Author: |
Calzada, Esteve |
| Binding: |
Paperback
|
| List Price: | $38.99 |
| Our Price: | $7.00 CAD |
| Qty Avail: | 1 |
| ISBN: | 9781472903020 |
| Publisher: | Bloomsbury Publishing |
| Language: | English |
| Page Count: | 258 |
| Publication Date: | 11/7/2013 |
| Size: | 9.20" l x 5.92" w x 0.63" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Business & Economics | Marketing |
| Sports & Recreation | Soccer |
The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him.
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.
Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes.
Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
