This website uses cookies

Welcome! This website uses cookies to give the best, most relevant experience. By using our website you consent to all cookies, and agree to our Privacy Policy and Terms of Use / EULA. The website is intended for adults 18 years of age or older or who are of the age of majority in their jurisdiction of residence. By accessing the website, you represent that you are 18 years of age or older.

Co-Opetition: Two Leading Business Thinkers Use Game Theory to Rewrite Business Strategy

Author:

Binding: Paperback
List Price: $16.99
Our Price: $2.93 $1.47 CAD
Qty Avail: 0


ISBN: 9781861975072
Publisher: Profile Books
Language: English
Page Count: 288
Publication Date: 1/1/2002
Size: 7.80" l x 5.05" w x 0.92"
Series: N/A

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

You May Also Like

Similar Items