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Focus: The Future of Your Company Depends on It (Collins Business Essentials)
| Author: |
Ries, Al Ries, Laura |
| Binding: |
Paperback
|
| List Price: | $22.95 |
| Our Price: | $4.05 $3.71 CAD |
| Qty Avail: | 1 |
| ISBN: | 9780060799908 |
| Publisher: | Collins |
| Language: | English |
| Page Count: | 304 |
| Publication Date: | 9/1/2005 |
| Size: | 8.16" l x 4.92" w x 0.99" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Business & Economics | Marketing |
| Business & Economics | Management |
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
