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Players: How Sports Became a Business
| Author: |
Futterman, Matthew |
| Binding: |
Paperback
|
| List Price: | $25.99 |
| Our Price: | $3.85 CAD |
| Qty Avail: | 4 |
| ISBN: | 9781476716961 |
| Publisher: | Simon & Schuster |
| Language: | English |
| Page Count: | 325 |
| Publication Date: | 4/18/2017 |
| Size: | 8.39" l x 5.46" w x 0.83" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Sports & Recreation | Business Aspects |
| Sports & Recreation | History |
In the cash-soaked world of contemporary sports, where every season brings news of bigger salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s, elite athletes earned so little money that many were forced to work second jobs in the off-season - while today Fortune reports that every athlete on its Top 50 list makes more than $20 million per year. It's clear that a complete reversal of power has occurred right before our eyes, and Matthew Futterman's Players is the first book to tell the astonishing narrative behind that shift - a true revolution that moved athletes from the bottom of the financial pyramid to the top.
