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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
| Author: |
Grandin, Greg |
| Binding: |
Paperback
|
| List Price: | $28.99 |
| Our Price: | $5.95 CAD |
| Qty Avail: | 4 |
| ISBN: | 9780312429621 |
| Publisher: | Picador |
| Language: | English |
| Page Count: | 416 |
| Publication Date: | 4/27/2010 |
| Size: | 8.32" l x 5.47" w x 0.80" |
| Series: | N/A |
| Category | Subject |
|---|---|
| History & Geography | Modern |
In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's Midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today.
