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Taken for a Ride
| Author: |
Vlasic, Bill Stertz, Bradley A. |
| Binding: |
Paperback
|
| List Price: | $22.95 |
| Our Price: | $3.38 $3.04 CAD |
| Qty Avail: | 1 |
| ISBN: | 9780060934484 |
| Publisher: | Harper Collins |
| Language: | English |
| Page Count: | 408 |
| Publication Date: | 1/1/2001 |
| Size: | 8.05" l x 5.34" w x 1.00" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Business & Economics | Corporate & Business History |
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an American industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.
