This website uses cookies

Welcome! This website uses cookies to give the best, most relevant experience. By using our website you consent to all cookies, and agree to our Privacy Policy and Terms of Use / EULA. The website is intended for adults 18 years of age or older or who are of the age of majority in their jurisdiction of residence. By accessing the website, you represent that you are 18 years of age or older.

LeBron, Inc.: The Making of a Billion-Dollar Athlete

Author:
Binding: Paperback
List Price: $22.99
Our Price: $3.90 CAD
Qty Avail: 0


ISBN: 9781538730850
Publisher: Grand Central Publishing
Language: English
Page Count: 257
Publication Date: 4/7/2020
Size: 8.05" l x 5.27" w x 0.79"
Series: N/A

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LeBron, Inc. tells the story of James' journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his roller coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

You May Also Like

Similar Items