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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
| Author: |
Robinson, Steve |
| Binding: |
Hardcover
|
| List Price: | $33.50 |
| Our Price: | $4.73 $3.71 CAD |
| Qty Avail: | 7 |
| ISBN: | 9781400213160 |
| Publisher: | Thomas Nelson |
| Language: | English |
| Page Count: | 215 |
| Publication Date: | 6/11/2019 |
| Size: | 9.27" l x 6.28" w x 0.83" |
| Series: | N/A |
| Category | Subject |
|---|---|
| Business & Economics | Leadership |
| Business & Economics | Careers |
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
