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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits From Your Small Business

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Binding: Paperback
List Price: $21.00
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ISBN: 9780618785919
Publisher: Houghton Mifflin Company
Language: English
Page Count: 368
Publication Date: 5/22/2007
Size: 9.00" l x 6.07" w x 1.14"
Series: N/A

Category Subject
Business & Economics Marketing
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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