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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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Binding: Softcover
List Price: $25.99
Our Price: $5.20 CAD
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ISBN: 9780887307287
Publisher: Harper Collins
Language: English
Page Count: 268
Publication Date: 1/1/2001
Size: 8.03" l x 5.23" w x 0.78"
Series: N/A

In this first new and totally revised edition of the over one million copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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