Framers: Human Advantage in an Age of Technology and Turmoil

Author:	Cukier, Kenneth Mayer-Schonberger, Viktor de Vericourt, Francis
Binding:	Paperback
List Price:	$24.00
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Additional Info
Overview

ISBN:	9780593182611
Publisher:	Dutton Books
Language:	English
Page Count:	262
Publication Date:	5/10/2022
Size:	7.95" l x 5.30" w x 0.68"
Series:	N/A

Category	Subject
Psychology	Developmental
Psychology	Cognitive Psychology
Business & Economics	Decision Making & Problem Solving

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way forward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt.

To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this human ability.

Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger, and de Véricourt examine:

Why advice to “think outside the box” is useless
How Spotify beat Apple by reframing music as an experience
How the #MeToo twitter hashtag reframed the perception of sexual assault
The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic

Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.